Footwear & Industrial Designer | Purpose-Driven Innovation

I’m Cedric Alford, a Michigan-based designer specializing in performance footwear and product innovation. With experience spanning design roles at New Balance and consulting with global teams through Gravity Sketch, I bring a blend of practical function, expressive storytelling, and emerging tech into everything I create. My approach combines 2D/3D concept development, deep consumer insight, and a passion for sport—resulting in products that are not only visually compelling but engineered for real-world performance. Whether it’s reimagining traction patterns, crafting future-forward uppers, or ideating in immersive design spaces, I focus on solutions that balance emotion, purpose, and innovation.

Let’s build what’s next—one sketch, render, and step at a time.